Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Nicole Mace, Founder of Leveraging eLearning, located in Louisville, KY, USA.

What's your business, and who are your customers?

I am an internal business systems consultant and specialize in working with small businesses delivering digital programs and services.

Tell us about yourself

I started my business, pivoting from digital learning systems and instructional design in higher education to service a new client base. I come from a long line of entrepreneurs and small business owners. These are my people. I love working just as hard as they do to develop a dream into reality.

What's your biggest accomplishment as a business owner?

Digging deep to never give up. Business ownership is like self-growth BootCamp that never ends. As a professional educator, I didn't know anything about marketing, sales, or bookkeeping. But, I am an expert at learning, and that's a skill that has served me the most on this journey.

What's one of the hardest things that come with being a business owner?

Blocking out the noise. I spent years listening to every business podcast, reading every entrepreneurial book, and taking digital business programs. Although I learned something from each, the hardest part was blocking out the advice to listen to what felt right for me. From listening to myself, I identified a service that comes so naturally to me; it's laughable. I'm not kidding, my husband and I have SOPs to streamline managing our household.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

If you can't stop thinking about that business, it was meant for you. There is a wealth of knowledge available to you for free but follow your gut the most. Finally, a single business started with just an offer, so put one out into the world and see what happens.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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