Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Amanda Gorter, founder of Lēto Foods, located in Lake Bluff, IL, USA.

What's your business, and who are your customers?

Lēto Foods provides ready-to-blend smoothies designed for pregnancy and postpartum. Developed with an award-winning maternal health dietitian, we're addressing nutrition-centric pain points unique to the pregnancy journey with a convenient, delicious smoothie.

Every smoothie has functional ingredients for women & babies with protein, fiber, and healthy fat to help solve the top pain point experienced by pregnant people – they're hungry for something delicious!

Tell us about yourself

I (Amanda) started Lēto Foods following a ski trip with four friends, two of whom were pregnant. I left the weekend with a nagging feeling that my pregnant and postpartum friends deserved something better – food that was easy, clean, and designed for women during & after pregnancy. So, after spending over a decade advising the world's leading consumer packaged goods & healthcare companies at a boutique strategy consulting firm, I left my job and set out to make healthy eating easier during & after pregnancy and launched Lēto Foods.

What's your biggest accomplishment as a business owner?

One of our proudest moments was early on when one of our gift recipients had already re-ordered a box just five days later. It may seem small, but it was the first time we understood how our product was having a positive impact. We later heard that our smoothies were the only thing this person could keep down, and they were ensuring she was eating something nutritious. Despite all of the challenges and pitfalls of starting a small business, this is what keeps us going. Knowing that we've helped any pregnant person - especially during a time that they might not be feeling their best - makes all the difference.

What's one of the hardest things that come with being a business owner?

Time! I'm extremely passionate about what we are trying to do at Lēto, and the biggest challenge is that passion comes with a drive to do everything 100%. I need more time in the day!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Be passionate about what you're doing. Without passion, you won't get through the highs and lows.
  2. Stay true to your mission. While others may challenge your point of view, you know your company best.
  3. Take time for yourself! Some of our best ideas have come when we aren't in front of a computer!

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

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