Interested in starting your own entrepreneurial journey in music but unsure what to expect? Then read up on our interview with Vincent Sergeant of Lektrique, located in Tarzana, CA, USA.

What's your business, and who are your customers?

Music production tools and production-related educational services and content. My clients are 18-40-year-old aspiring music producers and experienced producers looking to improve.

Tell us about yourself

I'm a music producer, educator, and content creator with about 15 years of professional experience. I've toured the USA and Europe for years and love helping others grow and find their path. I first started giving free FL Studio workshops in Montreal. I love the excitement in my students when they are learning how to create the sound they are looking for and figuring out which pieces of the puzzle they were missing. It's the best ^^!

What's your biggest accomplishment as a business owner?

Creating the online platform and all the products all by myself.

What's one of the hardest things that come with being a business owner?

Constantly thinking of new content and ways to interact with my audience.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Determine your target audience.
  2. Figure out how to reach them.
  3. Create your brand.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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