Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Madison Campbell, CEO of Leda Health, located in Brooklyn, NY, USA.

What's your business, and who are your customers?

At Leda Health, we're here for healing. Founded by myself and my co-founder Liesel Vaidya, Leda Health's mission is to work with communities to end cycles of sexual violence with trauma-informed options for care. We believe in survivor autonomy, access to care, and diversity of healing – all of which are meant to support survivors from all walks of life on their journey post-assault.

Tell us about yourself

Before I started building Leda Health, I founded a company called Iyanu. While working there, one of our employees experienced sexual assault on her way to the office – bringing the issue to my attention. After my own experiences with domestic abuse and sexual assault, I wanted to use the lessons I learned to bring services to survivors who otherwise would not access the care they need. Hearing that I've been able to amplify the voices of survivors, especially those from marginalized communities, reading the messages and talking one-on-one is what gets me out of bed to do this work.

What's your biggest accomplishment as a business owner?

Being featured in Forbes 30 Under 30 in the Healthcare category!

What's one of the hardest things that come with being a business owner?

As a business owner, especially with a startup, it really becomes hard to balance work and life. This company is my brainchild, and I'm almost too dedicated to it. For a while, I put my work at the company before my mental and physical health, which didn't bode well. I realized that in order to show up as the best CEO I could be, I have to be able to set boundaries and trust that my amazing team will have my back in the process.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Don't let anyone tell you your idea isn't good enough.
  2. Learn and absorb all the information about the industry you're going into.
  3. Take criticisms as opportunities for growth.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

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