Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Leah Sugerman, Founder of Nomad Yoga.
What's your business, and who are your customers?
I teach yoga classes, yoga retreats, and yoga teacher trainings both internationally and online, offering students a chance to relax and renew and also the opportunity to become certified yoga instructors. My students vary greatly from those who have never tried yoga before to those who are well-seasoned practitioners and just about everyone in between!
Tell us about yourself
I personally began practicing yoga due to a physical injury. I saw very quickly the transformative power of the practice (beyond just the physical). I fell madly in love with yoga and felt I needed to share this magical practice with others, which led me to create my own yoga company and school. My students are my greatest motivators every day. They not only teach me so much, but they are also why I do what I do.
What's your biggest accomplishment as a business owner?
Seeing the transformation in my students. Nothing is more fulfilling than seeing my students feel empowered in their practice or teachings.
What's one of the hardest things that come with being a business owner?
Making tough decisions about which student to award a scholarship to, how to price an event, or how to choose who to partner with effectively. You have to make a lot of tough decisions that affect not only your business but also—of course—people, which can be challenging.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Be persistent. When one door closes, 50 more open. Keep your eyes on the open doors, not the closed ones.
- Be willing to put in the work. It takes time, dedication, and a whole lot of research to become successful. Don't give up!
- Get comfortable with the uncomfortable. In this day and age, a successful business requires an online presence, a social media presence, great reviews, etc.—you need to learn to be a master of all trades or at least surround yourself with the best of the best. Get ready to step outside your comfort zone!
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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