Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Leah Morgan, CEO of Core Balance Yoga Center, located in Kansas City, MO, USA.
What's your business, and who are your customers?
We are the area's longest-running yoga studio, and our focus is on learning yoga correctly, with an emphasis on safety and alignment and working around injuries or limitations. Our customers are generally people over 30 who value the deep level of experience and compassion our teachers provide.
Tell us about yourself
After working in corporate sales for over 20 years, I took a giant leap to open my first studio. I wanted to leave the hamster wheel and find a path to help people!
What's your biggest accomplishment as a business owner?
Our biggest accomplishment is pivoting to continue to serve our students during the global pandemic. We knew our students NEEDED movement and stress relief during this time, so we took one day off and switched to Zoom for several months before meeting in person again. The Zoom classes became so popular we decided to keep them! We have a wonderful, dedicated base of regular yoga students who stuck with their practice (and stuck with OUR business) during that difficult time.
What's one of the hardest things that comes with being a business owner?
One of the most difficult obstacles is sourcing new students on a tight marketing budget. We always tell our students how grateful we are they have chosen a small, local business versus a large corporate chain. It's tough for the little guys to compete!
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Find a mentor in your field to ensure your business plan reflects the real world.
- Start small with a plan for growth.
- Don't let small setbacks discourage you! Growth and change are painful.
Where can people find you and your business?
Website: https://www.corebalanceyoga.com/
Facebook: https://www.facebook.com/corebalanceyoga
Instagram: https://www.instagram.com/corebalanceyogacenter/
LinkedIn: https://www.linkedin.com/in/leah-morgan-yoga/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.
