Interested in starting your own entrepreneurial journey in personal leadership development but unsure what to expect? Then read up on our interview with Danielle Worobey, of Lead the Way Development Inc. based in Red Deer, Alberta, Canada.

What's your business and who are your customers?

We created Lead the Way because we are passionate about people and we believe that every person has extraordinary gifts to share with the world. Over the last 25 years, we have embraced every opportunity to stretch, grow and learn in order to continuously reinforce our own personal leadership development.

Our exposure in multiple industries led us to embark on a new journey to help people and organizations accelerate their leadership growth through Lead the Way. We believe that in every interaction, we have the opportunity to positively influence each individual and organization to leave them better than we found them.

We strive for every person to see that they make a difference and know how they add value; it’s all about the human connection. We truly believe, when you take the time to understand one another’s gifts and encourage the goals, aspirations and input of each individual, you organically generate a positive and engaged culture of learning and support that will Lead the Way to stronger results.

Tell us about yourself

We all have “gifts” that complement one another in meaningful ways and what I realized was that I could use my strength of deep listening in a way that would support and encourage others to shift their perspective and shine a light on their abilities and gifts. That is where real change can begin.

The excitement and personally fulfilment I feel when I can support organizations to come together as a team to achieve their results is indescribable. It’s been said if you love what you do, you’ll never work a day in your life and I finally feel like I am doing that! With my clients I am authentically living my leadership presence! And it makes me want to get out of bed every day!

What's your biggest accomplishment as a business owner?

Seeing others thrive and achieve their goals.

What's one of the hardest things that comes with being a business owner?

Wearing all the "hats"

What are the top 3 tips you'd give to anyone looking to start, run and grow a business today?

Find your passion, don't let anyone tell you you can't and focus on one goal at a time.

Where can people find you and your business?

If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.