Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Lea Genders, founder of Lea Genders Fitness, located in Fort Worth, TX, USA.
What's your business, and who are your customers?
I am a running coach and personal trainer. I help runners get stronger physically and mentally to reach their goals.
Tell us about yourself
I was a runner and a blogger long before I was ever certified as a coach. When I discovered the positive outcomes of heavy strength training on my running performance, I got my professional certifications. It became my mission to get weights in the hands of every runner for improved performance, body composition, and reduced chance of injuries, not to mention the confidence and mental benefits.
What's your biggest accomplishment as a business owner?
My biggest accomplishments are my client's successes. Of course, it feels good to get personal records of my own, but nothing feels as good as watching a client achieve their goals. I've cried happy tears at finish lines with my clients.
What's one of the hardest things that come with being a business owner?
Focusing on what is important. It is too easy to get distracted by all the shiny objects. Do I need this new certification? What about a new website, program, course, or app? There are so many options that it's difficult to figure out what is worth the money. I try to keep things as simple as possible and focus on my clients and their results.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Charge what you are worth. Discounting services leads to burnout and your clients not taking it as seriously.
- Service businesses should be client-centered. It's not what you want but what your clients need, and you have to meet them where they are.
- Commit to a lifetime of continuing education and mastery in the field. The more I learn, the better I can serve my clients.
Where can people find you and your business?
If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email firstname.lastname@example.org; we'd love to feature your journey on these pages.
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