Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Lauren Parsons, a results-driven executive, operations, marketing & strategy expert, and health, wellness & fitness innovator based in Denver, CO, USA.
What's your business, and who are your customers?
I am involved in multiple businesses, focusing primarily on the health, wellness, and fitness industry.
• ALWELLCO: An advocacy marketing group that is dedicated to delivering exceptional results in promotion, reach, and adoption for clients. Our customers are brands looking for innovative marketing solutions to amplify their brand presence and achieve their growth objectives.
• cure-ate goods: A wellness-focused brand that offers high-quality products to a diverse audience. Our customers are individuals seeking to improve their well-being and lifestyle through curated, reliable, and innovative wellness products. We prioritize customer satisfaction and loyalty, differentiating ourselves in the market through member engagement initiatives and a strong commitment to quality.
• Super Awesome Care: We are building a digital health solution for kids. Our customers are parents, caregivers, and healthcare professionals who are looking for accessible, effective, and user-friendly digital solutions to better manage and support children with various chronic conditions.
• Gritt: We are involved in strategic partnerships and growth strategies to help build and grow brands. Our customers are brands in the health, wellness, and fitness industry.
Tell us about yourself
Growing up in Pittsburgh, I've always had a strong sense of community and a deep-rooted passion for making a difference in people's lives. As a college volleyball player, I learned the importance of dedication, teamwork, and resilience, values that have continued to inspire me throughout my entrepreneurial journey.
Upon completing my Master's degree in Business Administration with a concentration in Finance, I realized that I could combine my skills and passion to create businesses that truly resonate with people. I ventured into the wellness industry, driven by the desire to develop brands that make a genuine impact on our customers' lives and well-being.
What keeps me motivated each day is the knowledge that our businesses have the power to inspire positive change. I believe in nurturing strong connections with our customers, partners, and team members, and I strive to create an environment where everyone feels valued and supported. This approach has enabled me to build brands that people can truly connect with and trust.
I'm deeply committed to continuous growth, both personally and professionally. I embrace challenges with a positive attitude, knowing that they are opportunities to learn and evolve. At the end of the day, my motivation stems from my genuine love for what I do and my unwavering belief in the power of community, passion, and hard work to transform lives. I hope that my story inspires others to pursue their dreams and make a difference in the world. Together, we can create a brighter, healthier, and more connected future for all.
What's your biggest accomplishment as a business owner?
For me, one of the most meaningful accomplishments as a business owner has been the opportunity to create positive change in the community around us by nurturing authentic relationships. By focusing on forging and maintaining genuine connections, we've been able to grow together, not just professionally but also as a community that supports and uplifts one another.
What's one of the hardest things that comes with being a business owner?
One of the hardest things about being a business owner is the need to be your own cheerleader and staying the course when the going gets tough. Entrepreneurship can be a rollercoaster ride, with ups and downs, successes, and setbacks. There will be times when you may doubt yourself and your decisions, especially when faced with challenges or when progress seems slow.
In these moments, it's crucial to maintain a positive attitude, remind yourself of your goals, and keep pushing forward. Being your own cheerleader means believing in yourself, staying motivated, and finding ways to overcome obstacles. It's all about resilience and the ability to adapt, learn from your experiences, and never give up on your vision.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Cultivate a growth mindset: Embrace the belief that you can improve and grow through hard work, dedication, and learning from your experiences. This mindset will not only inspire you to face challenges head-on but also empower you to adapt to change and persist in your entrepreneurial journey. Remember, setbacks are opportunities for growth, and with a positive attitude, you can overcome any obstacle.
- Find your passion and purpose: Pursuing a business that aligns with your passion and purpose will give you the drive and motivation to push through tough times. When you're genuinely passionate about what you do, it becomes easier to stay committed, work harder, and inspire others to join you on your mission. Always stay true to your core values and let them guide your decisions.
- Build a supportive network: Surround yourself with like-minded individuals who share your vision and can provide guidance, encouragement, and support. Seek mentors, join networking groups, and connect with other entrepreneurs who can offer valuable insights and advice. The relationships you cultivate will not only help you grow personally and professionally but also contribute to the success of your business.
The entrepreneurial journey is a marathon, not a sprint. Stay focused on your goals, maintain a positive attitude (at least most of the time), and embrace the challenges that come your way. With passion, purpose, and the right mindset, you will be well-equipped to start, run, and grow a successful business.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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