Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Laura Holland, Founder of Pelvic Physio by Laura, located in Kitchener, ON, Canada.
What's your business, and who are your customers?
I'm a pelvic floor physiotherapist, so I treat people in person/virtually who suffer from pelvic health issues. My patients range from pre/postpartum people who are looking for rehab during pregnancy or after birth to people who struggle with pelvic pain, tailbone pain, sacrum pain, hip pain, and low back pain. People who struggle with urinary incontinence leaking with coughing, laughing, sneezing, or when they have the urge to pee. People who struggle with constipation or irregular bowels. People who struggle with painful periods or painful intercourse. Pretty much anything related to the pelvis is my jam!
Tell us about yourself
I'm super passionate about pelvic health education. I truly believe knowledge is power! This stemmed from my own experience with pelvic health symptoms. I started experiencing leaking when I was a competitive soccer player as a teenager. I didn't deal with the symptoms until six years later when I learned about pelvic health physiotherapy in school, mostly because I never realized it was an option. This experience got me started on my career path because I know how lonely it can be to experience pelvic health symptoms, so I don't want anyone else to feel the same way. Pelvic physiotherapy is truly life-changing, so I'm motivated every day by the amazing results I see with my patients when they start pelvic PT.
What's your biggest accomplishment as a business owner?
Building a reputation so that I have a consistent base of new patients coming in and love what I get to do. I'm so proud that I have been able to build my caseload from the ground up and that I get to be super passionate about what I do every single day.
What's one of the hardest things that come with being a business owner?
The fluctuations in business can always be tricky. At certain times of the year, people are busy and don't have as much time to focus on their own health, so planning ahead for these times is important to ensure consistency in my business! But for the first few years, it was harder to predict when the slow times would be.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
It's a marathon, not a sprint. It takes time to see the growth you want. Consistency is key; being consistent with your message and promotion is so important, even when it feels like you aren't talking to anyone! Make sure you enjoy what you do; business ownership is hard, and it helps when you're passionate about what you're doing.
Is there anything else you'd like to share?
I absolutely love talking about pelvic health, so if you're in the health care space or interested in learning more, please reach out to me!
Where can people find you and your business?
Website: https://www.pelvicphysiobylaura.com/
Instagram: https://www.instagram.com/pelvicphysiobylaura/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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