Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Kelly Neylan, Owner of Lasting Light Wellness, located in Columbia, MD, USA.
What's your business, and who are your customers?
Lasting Light Wellness provides energy healing (reiki, shamanism, reflexology +), hypnosis (life transformation of the baggage as well as traditional smoking, weight loss +), and new age training. Our customers are people who want to be at their best and who are looking for a change.
We help people live their best life and get past the stumbling blocks, and we help them to find a new way. Help people move past trauma and destructive behaviors and really come into their own.
Tell us about yourself
I came from a very traditional background, and I was a stockbroker, college professor, and IT Analyst before I had a life-changing calling. I needed healing in my life, and the traditional route left me sick and unhealed. Then I got introduced to yoga, reiki, and energy healing.
I left my six-figure corner office job and started a business in alternative health. My life has been fulfilling ever since.
What's your biggest accomplishment as a business owner?
This answer probably would have been different four years ago. I think remembering to be flexible, timely, and innovative. I say this because when the pandemic hit, the majority of our business was in-person. The very next day after the shutdown, I changed all of our classes to online as well as client sessions.
We opened up other avenues of revenue. Reinvested in our skills and created a whole new hypnosis program. All of those changes allowed us to have six-figure sales in a year when many of our competitors went out of business.
What's one of the hardest things that come with being a business owner?
Create boundaries for yourself so that you do not lose yourself in the business. You have to have something to give and the energy to create it. You have to create that space by fiercely enforcing your boundaries.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Create a business plan.
- Use all the free and low-fee business information and advice out there. SCORE is an example of such an organization.
- Know your numbers (budget, run reports, and measure/metrics). One more set yourself up from the start legally with trademarks, refund clauses, and client contracts.
Is there anything else you'd like to share?
Know that in your personal life or business, transformation is always possible. There is always another way.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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