Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Lisa Ann Santin, owner of LASS Wardrobe, LLC., located in Beverly, MA, USA.

What's your business, and who are your customers?

In business, impressions matter. You have about 8 seconds for someone to visually size you up. As a professional, you want to make sure your lasting impression is one that will attract people to you, wanting to work with you, hire/promote you or give you an opportunity for growth. It is important for you to make your mark in a way that fits what your goals are.

Imagine stepping easily into the best version of yourself. Imagine being able to grab the attention of your audience when you show up in a virtual meeting or in person using that 8-second rule. Imagine being able to show your value in a poised and confident way. And imagine being authentic to yourself while you engage with colleagues and other business professionals.

When you engage with us, we will share the mindset to create a consistent personal image that connects with your personal brand and with your industry. Your personal brand allows you to be seen as your authentic self.

Discover how to use both your personal and business brand images to tell others how to engage with you. Gain an awareness of some simple tools to help you unfold your authentic image and to become more visible. Use your energy to authentically attract people to you. You will walk away knowing how to start to create your consistent image that both feels good, looks good, and gives you the confidence to make your mark in the world.

Our team at LASS VIP Image Consulting & Services leads this work. With deep experience in retail and fashion, we curated professionals across all image disciplines to work with accomplished and aspiring career and second-act women longing to participate in a personal brand renaissance.

Our team is committed to our client’s success and happiness and provides total image transformation services to help them show the world what they feel in their heart and dream in their soul. Our clients experience breathing space to explore a personal image that reflects the important purpose they hold and the confidence to display a more empowered sense of self. Our business Tag Line- Big Bold Moves for Big Bold Transformations.

Tell us about yourself

I'm a stylist, mentor, educator, speaker, and wardrobe wizard based on Boston’s North Shore. I work with my clients individually to empower them to find their personal signature style because what you wear has an impact on not just how you feel but how you move through the world. I am also the host of the podcast - the Wardrobe Muse - where I interview other great North Shore entrepreneurs who share my passion and have worked with me on a number of local projects, including several workshop series with Adorning the Body Positive.

A fashion industry veteran who for 15 years worked for the upscale women’s clothing brand Eileen Fisher, known for sustainability and simplicity along with great style, I'm here to refresh your closet and empower you to be your most authentic self.

We started our journey in 2016 and love our client transformations. We find this work motivating in so many ways. This is a spirit-led business, bringing our clients beyond a transaction to a whole body and soul experience.

What's your biggest accomplishment as a business owner?

Staying in business through the first Pandemic in 100 years.

What's one of the hardest things that come with being a business owner?

Finding time to do all the things, even the ones not in my ZONE of genius.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Spend the time and money on branding and marketing strategy after you run a full proof of concept and work a regular job. Networking in person is still alive and will utilize your hyper-local network.

Is there anything else you'd like to share?

I love working with women to identify their authentic selves through wardrobe - to craft and maintain simple wardrobes that reflect who they truly are and that work for their lifestyles. Long-term relationship building, honesty, and referrals are the foundation of my unique business!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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