Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Lara Augusta, Founder of Embracing Potentiality, located in Mendham, NJ, USA.

What's your business, and who are your customers?

Embracing Potentiality is a human development, D.E.I., life, and leadership coaching business. Through one-on-one sessions, workshops, and speaking engagements, I offer a set of science-based processes and tools to enhance and support clients’ journeys to authentic leadership of self and others within their personal and professional lives.

Today, Embracing Potentiality tends to several successful advancement programs for top organizations in finance, biotechnology, sports, food, hospitality, and entertainment industries.

Tell us about yourself

Growing up in Brazil, I was drawn to the power of meaningful human connections. From a very early age, I knew that no matter what I chose to do in life, I decided to serve in this world. I wanted to maintain integrity with how much I value genuine collaborative interactions. Being open and curious about people’s experiences, talents, skills, perspectives, contributions, and growth opportunities, in a non-judgment way, has been some of my most long withstanding qualities.

Partnering with my clients on their paths to self-actualization allows me to bring all those elements together. Witnessing its transformational impact on those I’m fortunate to work with is pure alchemy. The joy my clients share with me due to results they feel empowered to tap into keeps me growing alongside them daily.

What's your biggest accomplishment as a business owner?

I have started it and its impact on the people I work with. All fall as natural pieces to a great puzzle that’s a pleasure to put together.

What's one of the hardest things that come with being a business owner?

For the most part, being a business owner. I thrive in my exchanges with clients and often feel challenged by internal administrative routines, not my sandbox. And yet, worth it all.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

If you feel it is unequivocally for you, start. Don’t wait for "the right time" or the "perfect scenario." There will be beautiful days. There will be challenging ones; go through each one day at a time. Begin.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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