Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Patient Beya, Founder and CEO of Kuishi Smart, located in Toronto, ON, Canada.

What's your business, and who are your customers?

KUISHI SMART is a dietetics and healthcare organization that provide preventative and patient-centered care for non-communicable diseases (NCDs) such as diabetes, cardiovascular diseases, obesity, and chronic kidney diseases through a multidisciplinary healthcare team. Clients who are at risk of developing NCDs or living with one or more NCDs. We provide prevention, control, and management care at the primary and secondary levels to enable individuals to prevent the development of NCDs and also to delay complications from occurring.

Tell us about yourself

I am a Registered Dietitian (RD) in Canada as a primary healthcare provider in various settings (hospitals, community health centers, population health schools, workplaces, etc.) I have seen the gap within the healthcare system where dietetics and nutrition are under utilize. I believe that dietetics and nutrition are a blind spot within the healthcare system, while they can reduce healthcare costs if effectively utilized. Seeing patients' quality of life improved, social and occupational functioning is maintained because of better health outcomes, and nutritional status has been the source of motivation for me as an RD to continue with my work and passion.

What's your biggest accomplishment as a business owner?

It is to have a competent healthcare team that provides safe, and evidence-based dietetics and healthcare that is tailored to patients and population needs through my organization KUISHI SMART.

What's one of the hardest things that come with being a business owner?

The hardest things thing about being a business owner is policies and regulations challenges when it comes to accessing additional support funds for prevention and also running a business in a volatile ecosystem that focuses more on curative care.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Stay focused on your vision.
  2. Seek feedback and information to continue making an informed decision for your vision.
  3. Invest into your leadership growth in terms of creating a bold vision by making a shared vision for your followers. More importantly, build and empower your team with knowledge, skills, and resources to thrive in the VUCA world(volatile, uncertainty, complex, and ambiguous) of business and leadership.

Is there anything else you'd like to share?

As an entrepreneur, your drive should not be to make more money but to make money to address problems that matter to people in your communities.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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