Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Kristina Todorova, Founder of Coaching for Transformers, located in London, United Kingdom.

What's your business, and who are your customers?

Coaching for Transformers is a digital coaching and conscious living platform dedicated to helping aspiring entrepreneurs, creators, and founders express their core ideology through their work and monetise their passions, gifts, and expertise. The platform introduces our community to expert-led services and products that assist them in building the careers and businesses they want in a way that is healthy for the individual and sustainable for the environment. It also gives experts and brands the opportunity to present their work to our audience and reach more people.

Tell us about yourself

I founded the platform inspired by my own journey of facing adversity, hitting rock bottom, and rebuilding my life from scratch. I wanted to create a digital space where people can find resources to help them deal with difficult moments, discover how much power they have within themselves, and build their lives per their own definition of success. Many of our blog articles contain self-help exercises for that particular reason - to give people free tools to get started with building the lives, careers, and businesses they truly want. What motivates me the most is seeing how our resources help change people's lives for the better- nothing compares to the feeling of fulfillment that comes with that.

What's your biggest accomplishment as a business owner?

My biggest accomplishment is and will always be the feedback we receive from people who read our articles and use our platform. Also, I am proud to share that we have just won our first award - we have been recognised as the "Digital Coaching Platform of the Year" here in the UK. I am so honoured by this recognition as we are a very small team and have worked really hard to create content that is useful to our community.

What's one of the hardest things that come with being a business owner?

There are two things that I have personally found to be the hardest - navigating the uncertainty that comes with running a business in a mentally and emotionally healthy way and dealing with failure, which is an inevitable part of every entrepreneur's journey.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

The first tip would be to ask yourself what your zone of genius is and utilise your natural gifts and passions to help you start and grow the business. When you inject the energy of passion into your work and use your strengths, you are much more creative and resourceful as an entrepreneur. Also, starting a business around something you are passionate about gives you the strength to not give up when things get tough.

The second tip would be to become very conscious of what thoughts you engage in and how they affect your emotions. I have coached a lot of entrepreneurs and startup founders. I have discovered that we are often our worst enemies because of how we react to situations and events and how self-critical we tend to be. Our mind is a very powerful tool that, when directed consciously, can help us unlock our manifestation abilities.

The third tip would be to focus on driving growth through collaboration with other people or businesses. Building partnerships and collaborating with others in your niche or complementing niches can help you become more visible and grow your audience and customer base.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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