Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Kristin Moehl, an Ultra Runner, Athlete, Coach & Motivational Speaker of Kristin Moehl LLC, located in Bellingham, WA, USA.

What's your business, and who are your customers?

As a Coach, I get to work with runners, amazing humans that are interested in seeing what is possible.

Tell us about yourself

I'm entering my third decade as an active member of the Ultrarunning community. Starting at 21 years old, my first 20 years were spent racing competitively around the world at over 100 events with as many podium finishes. The first 10 years coincided with holding a full-time job in the Outdoor Industry before branching off to see if I could create a professional salary as an Ultrarunner, read: hustle.

Coaching became a part of this multi-faceted approach to paying bills and supporting my running lifestyle. In 2015 I wrote a book on training for Ultras - Running Your First Ultra- and in 2022 released the updated second edition. I am drawn to people curious to try something they may not have thought possible and see them through the challenges and accomplishments that come from taking on big life goals.

What's your biggest accomplishment as a business owner?

Witnessing individuals work through life and accomplish their goals.

What's one of the hardest things that comes with being a business owner?

As a one-woman show, I am not only the Coach. I am the marketing director, the accountant, the innovator, the bathroom cleaner, the secretary, the permit organizer, the PR and HR, and any other roles that other sole proprietors learn to grow into.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Two principles I committed to when I quit my full-time job.

  1. When evolving your passion into your revenue stream, be conscious of the joy that your passion brings you, noting that the pressure of making a living by it has the potential to change that energy.
  2. Be sure to create enough space for making money so that you remain in love with what motivates you.

In short: Love it - keep smiling. Don't go into debt over it.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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