Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Mark Cruz, Co-Founder of Korasana, located in Miami, FL, USA.
What's your business, and who are your customers?
We are a CBD company focused on bringing innovative products to market. Our target customers are professional active everyday women.
Tell us about yourself
I began my career in private equity. However, I wanted to own my own business, hence the inception of KORASANA. What keeps me motivated daily is simple, life is too short not to do what you love. I am blessed that through KORASANA, I can bring wellness to people's everyday lives.
What's your biggest accomplishment as a business owner?
One of the biggest accomplishments we experienced as a company was entering and succeeding in the Brazilian marketplace. We entered the Brazilian marketplace in early 2020. Three years later, we are a market leader in white-labeling products for other Brazilian-based brands.
What's one of the hardest things that comes with being a business owner?
As a business owner, you must wear many hats, and for me, the part I dislike the most is dealing with employee matters. Although it is crucial to have harmony in the workplace, however, it takes away precious time from other aspects of the business.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
I would say the most important is to manage cash flow, set attainable goals, and dream big!
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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