Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Tolis Aivalis, Instructor at Knowcrunch Inc., located in Newark, DE, USA.

What's your business, and who are your customers?

Knowcrunch offers award-winning video-on-demand digital marketing training. Our customers are self-paced executives in the USA.

Tell us about yourself

I started working on my business in 2010 while in California. I saw an opportunity for self-paced digital marketing training and started working on a curriculum. Now we have run our program for 12 years, and it is a very successful complete course. Transferring knowledge to others motivates me.

What's your biggest accomplishment as a business owner?

The fact that I failed several times in my business and career. Failure is amazing. Valuable experience.

What's one of the hardest things that come with being a business owner?

The roller coaster of entrepreneurship. Business thrills you but has ups and downs.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Focus on your customer needs, not your product.
  2. Generate amazing value for your customer.
  3. Choose your team carefully; they are more important than money.

Is there anything else you'd like to share?

Dream big and work your ass off to get there. No distractions. Do not settle for average things.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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