Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Holly Wyatt, Managing Partner of Kinetic Brands, located in Toronto, ON, Canada.
What's your business, and who are your customers?
Kinetic Brands represents beverage alcohol brands in Ontario and across Canada. Our primary customers are liquor boards across the country as well as independent retailers, bars, and restaurants.
Tell us about yourself
I am a marketer by trade, and the nuances of brands within the beverage alcohol industry are what continue to interest me each and every day after being in this business for many years. How consumers make their brand decisions in this industry is always intriguing, and making the success of brands is both a science and an art. Beverage alcohol brands tend to have stories and tug at heartstrings more than any other CPG category. Consumers pair up brands with stories from their past when they met their significant other, at a party they were at with their best friend, at a wedding, etc. These, and many more, are the times and places where these brands play a part.
What's your biggest accomplishment as a business owner?
Taking a portfolio of brands from zero to one of the fastest-growing brands in the country in just over three years. Not an easy feat when you are combatting brands that have been in the market for over 100 years and buyers that don't want to rock the boat with the tried-and-true brands in their portfolio.
What's one of the hardest things that comes with being a business owner?
Planning for the future - So much time is spent in the day-to-day that it is challenging to carve out enough time to ensure that the future is covered.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Take the time to learn from your mistakes - Do not only acknowledge them but truly learn from them.
- Don't be shy! People are surprising - Just asking can get you a long way. People will help out if they can. Just ask!
- Do aim for big wins. It is your business. Aim high!
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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