Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Kim Flodin, Founder of Wise Woman of the Woods, located in Los Angeles, CA, USA.

What's your business, and who are your customers?

My business is Wise Woman of the Woods. I help burned-out, overwhelmed, and bewildered women embrace their magic and reclaim themselves so that they can experience empowerment, understanding, joy, ease, peace, and flow in every aspect of their lives.

Tell us about yourself

Wise Woman of the Woods is my calling. I was guided to this in the early 2000s after living through an assortment of traumatic events, working hard on healing myself through the use of many modalities, as well as trusting my intuition, and wanting other women to feel healed and whole.

My motivation is witnessing my clients' healing, whether it's helping them through a messy divorce, dealing with what it means to be a mom to a special needs child, chronic illness, career issues, or facing and healing from trauma.

The ability to serve these beautiful survivors drives me and my business and the feeling of honor and gratitude to help them find peace, perspective, and clarity.

What's your biggest accomplishment as a business owner?

I'd say my biggest accomplishment is the ongoing gratitude I receive from my clients and having the courage to leave a full-time corporate job and build this business.

What's one of the hardest things that come with being a business owner?

One of the hardest things I've found as a business owner for me is to balance what I do and love with the day-in/day-out aspects of what needs to be done when you're running your own business - marketing, accounting, legalities, etc.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

My top three tips for anyone thinking about starting their own business would be:

  1. Set realistic goals - you have to walk before you run, and if you're expecting success right out of the gate, you may find yourself quickly discouraged.
  2. Find a community of like-minded people so you can support each other on your business journeys.
  3. See the hard parts of your business as something you "get" to do rather than "have" to do.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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