Interested in starting your own entrepreneurial journey in coaching but unsure what to expect? Then read up on our interview with Kim Ades, CEO and President of Frame of Mind Coaching™ and The Journal That Talks Back™, located in Toronto, ON, Canada.

What's your business, and who are your customers?

Frame of Mind Coaching™ is an executive coaching company that helps senior leaders identify their blind spots and learn to direct their thinking so they can live a life of greater ease, peace, exhilaration, and joy! The Journal That Talks Back™ is an accessible coaching platform that connects young professionals with a certified coach so they can manage their mental health, relationships, career aspirations, personal and professional challenges, and more.

Tell us about yourself

I am the Founder of Frame of Mind Coaching™ and Co-Founder of  The Journal That Talks Back™. I am also an author, speaker, entrepreneur, coach, and mom of five. Way before I started my business, I worked for another coaching company and thought I could do a better job. What motivates me is that I love my work! The truth is, there is nothing else I'd rather be doing.

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner is seeing our clients' results. Our clients describe our coaching as life-changing and transformational. As a result of our coaching, they report higher degrees of peacefulness, reduced stress, increased confidence, better relationships, and significantly higher happiness. It's an honor to be a part of their journey.

What's one of the hardest things that come with being a business owner?

The hardest part of being a business owner is that you can't quit! You can never give up. You have to keep pushing through, even when you might not feel like it. You still have to show up and put on a happy face, even when you're feeling down.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Challenge your beliefs:
    Ask yourself what you believe to be true about your current situation. Do those beliefs propel you forward, or are they holding you back? Are your limiting beliefs really true? In order for your efforts to be successful, you must first clean up your thoughts.
  2. Access your resources:
    What resources do you have right in front of you that you might not be seeing? Who do you know who would be more than happy to help you, perhaps even free of charge? Leverage the resources that you already have available to you.
  3. Focus on what you really, really want:
    What do you really, really want? Not what you think you should want - what do you actually really desire? Take the time to figure this out, and let it guide you when it comes to making decisions and taking action.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.