Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Amanda Bender and Shai Clark, Founders of Kilo Inc., located in Las Vegas, NV, USA.
What's your business, and who are your customers?
Kilo is based on the theory of constructed emotion and is designed to help men explore their feelings by expanding their emotional vocabulary and introducing them to new emotion concepts via bite-sized audio content.
Much like LARPING (live-action role play) is a way for people to escape reality and defeat social anxiety, Kilo is a tool that helps users explore their emotions with an approachable element of fantasy. The added layer of playfulness, filled with monsters, neon colors, and absurd humor, creates a world in which users can become more comfortable examining their feelings.
Tell us about yourself
The founders of Kilo are two women, surprise! Amanda Bender has an M.S. in Clinical Psychology with 20+ years working in psychology, neuroscience, and technology. With much of her time spent working at The Green Lab, UCLA Department of Psychiatry and Biobehavioral Sciences as the supervising recruiter for patients with psychotic and mood disorders, she still managed to lead skills training groups for randomized clinical trials that improved social cognition. Is it too much if we add that she also taught undergrad psychology courses too?
Shai Clark is a product manager and creative director with extensive experience in creating and cultivating thriving businesses in a booming industry that just so happens to pair excellently with flaming hot Cheetos and cannabis. She's not only a Co-Founder of Kilo but a Co-Founder of her own company Ok Drugs, an award-winning international brand that touts perspective-shifting confections and promises a brief escape from reality.
Amanda and Shai also happen to be really good friends whose differences are complementary in the same way pickles on pizza somehow just works - trust us; we tried it.
We do what we do every day because men are an underserved market in the mental health space, and we love hu[man]s.
What's your biggest accomplishment as a business owner?
Building this male-focused mental health tech company whilst focusing on our own mental health.
What's one of the hardest things that come with being a business owner?
There is no manual for life, and there is no manual for running your own business. We have to learn as we go and become good friends with uncertainty.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Work on an idea that you want to get up and think about each day, rather than an idea you think will make you millions of dollars.
- Ask for a lot of help.
- Share what you've learned.
Is there anything else you'd like to share?
Let your curiosity be bigger than your ego. Sending you love.
Where can people find you and your business?
If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email firstname.lastname@example.org; we'd love to feature your journey on these pages.
Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.