Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with John Terry, co-founder of Ketonia LLC., located in Katy, Texas, USA.

What's your business, and who are your customers?

Ketonia is a keto bakery and CPG manufacturer created by my mom (a veteran French pastry chef) and me (a long-time follower of the keto diet). We have multiple best-selling keto products and look to make the diet more sustainable through delicious keto-friendly foods.

Tell us about yourself

I've been keto since 2011 and don't ever plan on stopping. My mom started in 2016 and felt the same way. We are going to be keto forever, so we figured we might as well sell the delicious keto foods that we make for ourselves first and foremost.

What's your biggest accomplishment as a business owner?

Being verified on Pinterest and Google has been cool, so was the full-page feature in Woman's World magazine, but I think the biggest accomplishment has been going from the farmers market to Walmart shelves in 3 years.

What's one of the hardest things that come with being a business owner?

Cash flow, Cash Flow, Cash Flow. In these times of rising inflation, having enough money to grow the business is challenging.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Don't quit your day job until your company has consistently profitably made distributions to you for 12 months. Hire a bookkeeper before anyone else. Only start a business you deeply believe in because, at many points, you may be the only person who does. On those days, it is pivotal that you can be your inspiration to go out and make something happen.

Is there anything else you'd like to share?

It's never too late to be what you might have been.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

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