Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Christopher Appave, Founder and CEO of KETO4ALL!, located in Calgary, AB, Canada.
What's your business, and who are your customers?
KETO4ALL! is a membership that includes a bi-monthly subscription box delivering the best snacks, sauces, sweets, books, clothes, fitness tools, and much more to support a healthy lifestyle.
We also provide unique recipes, workout guides, and access to deals and discounts on a variety of keto-friendly products that are typically hard to find in stores. Finally, we have a private community group where members can share their experiences and knowledge and can find a place to support one another in their keto/low-carb journey! Our customers are individuals who are seeking support in following a keto, low-carb, sugar-free lifestyle.
Tell us about yourself
I started keto in 2017, and at that time, I was a full-time teacher and relied on snacks to get me through my busy day. However, finding keto-friendly snacks was difficult. I really had to go out of my way to find snacks I actually enjoyed.
I thought to myself, “Hey! I used subscription snack boxes in the past and found them a convenient way to have a bunch of different snacks ready when I needed them. I just need to find a keto subscription box service!” Unfortunately, there weren’t many keto snack boxes to choose from in Canada. Many of them only existed in the United States, making it too expensive to subscribe after I’d factored in the exchange rate, shipping costs, and customs taxes.
That was my light-bulb moment! What if I started my OWN Canadian keto subscription box service? I could provide a variety of healthy, keto-friendly snacks to support people like me who don’t have the time to find or make suitable snacks, allowing them to stick with their keto journey without being tempted by convenient carbs! AND THAT... was the beginning of KETO4ALL!
What's your biggest accomplishment as a business owner?
My biggest accomplishment as a business owner is supporting countless customers with making keto and the low-carb diet into a lifestyle! We’ve helped customers lose weight, gain confidence and build a community focused on healthy living.
With a 4.9/5 star rating on Google, we pride ourselves on providing the highest quality keto products and top-notch customer service to all of our subscribers and customers.
What's one of the hardest things that comes with being a business owner?
Managing and prioritizing time has been the biggest struggle of being a business owner. In addition to growing my business, I still work as a teacher, which can feel like working multiple jobs. Also, spending time with my two young children is incredibly important to me, along with my own health and wellness. With that said, the experience I’ve gained as a small business owner is tremendously valuable, and I wouldn’t trade it for anything else!
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Customer service is always a top priority. Great customer service will always pay itself back.
- Find the right balance between providing high-quality products and costs. With the rising costs of pretty much everything, finding this balance will be critical.
- Don’t sacrifice your own health and wellness. Burnout is very real, and being a healthy small business owner is key to keeping a business running efficiently.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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