Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Kerry Barrett, On-Camera Expert, Coach and Video Creator located in Sparta, NJ, USA.
What's your business, and who are your customers?
I teach business owners to create a compelling marketing videos for all stages of their customer buying journey. I help corporations teach their employees to create and leverage videos for social, so everyone is in sales, marketing, or recruiting.
Tell us about yourself
I left the news industry about four years ago after 20 years as an Emmy award-winning news anchor at NBC and other networks. I know how powerful video can be in building a brand, business, scaling, and messaging. It's how I grew, yet most corporations don't fully leverage it, and small business owners don't know how.
What's your biggest accomplishment as a business owner?
My biggest accomplishment is growing my business through video. I started without knowing anything about business. But I did know how to create a video. And that's what I did. And that's all I did. I also overcame a debilitating fear of public speaking when I started in the news industry.
What's one of the hardest things that comes with being a business owner?
It comes down to you and you alone for your businesses success. That thought wakes me up sometimes (often) at night. It's also the inspiration for moving forward.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Take calculated risks.
- If you're leaving a corporate job, build yourself a runway before leaving.
- Recognize that mistakes will happen. Understand why they were made, but don't dwell on them.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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