Interested in starting your own entrepreneurial journey in beauty and cosmetics but unsure what to expect? Then read up on our interview with Kerri Herlihy, a professional makeup artist based in Boston, MA, USA.

What's your business, and who are your customers?

I am a professional makeup artist with 25 years of experience in bridal, fashion video, and print. My clients range from everyone to brides, models, musicians, politicians, and actors.

Tell us about yourself

I started working for MAC cosmetics back in the late 90s. I went on from there to the fashion world. Working with top photographers in the Boston and NYC area. I eventually started doing weddings and films. I am motivated each day with a passion for making people feel like the best versions of themselves.

What's your biggest accomplishment as a business owner?

I have had a few big accomplishments as a business owner. I have won multiple wedding industry awards over the years and have been featured in many publications, including Rolling Stone, Allure, Marie Claire, and the Tatler magazines.

What's one of the hardest things that come with being a business owner?

One of the more challenging parts of being a business owner is having patience when starting out. It takes a while to get your name out there, and staying positive and putting in the time is so important!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Patience, perseverance, and integrity.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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