Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Kerri Foster, Founder of Fostering Health & Wellness, located in Scottsdale, AZ, USA.

What's your business, and who are your customers?

I am a holistic health & wellness coach, a holistic nutritionist, and a mindset coach. I guide women who are adapting to health changes on a journey to reclaim their vitality from the inside out.

Tell us about yourself

My journey to helping myself, as well as my clients, reclaim vitality will likely sound familiar to you.

Spoiler Alert: Good News Is Ahead.

Four years ago, I was diagnosed with Hashimoto’s disease. Combining this thyroid condition with perimenopause hormone changes, I found that I had countless questions and few answers about my health. It seemed like nearly everyone I sought help from couldn’t put the puzzle pieces together either.

So, I scratched my own itch and became the curious holistic health and wellness expert that I needed to begin my healing process. Fast forward to the present, I’ve integrated tools and techniques inspired by functional medicine to restore my own health.

Here’s what I’ve learned: It doesn’t have to be hard.

I love sharing with my clients how to implement simple changes that will make a huge impact on how vibrant they feel.

What's your biggest accomplishment as a business owner?

Leading women through workshops and classes (digitally and in person) that offer a science-backed blueprint for success on their journey with their health & wellness.

What's one of the hardest things that come with being a business owner?

Having too many ideas that I'd love to implement right now. Staying focused on one thing at a time instead of following all the "shiny" ideas has been a challenge. I want to do it all!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. TRUST YOUR GUT. If it doesn't feel right, it isn't right for you. If it feels joyful and expansive, then it's definitely FOR you.
  2. Don't be afraid to ask for help. You can't be good at EVERYTHING. When you are first starting out, usually, there isn't a lot of money to pour into "getting the help" you need, but I found a couple of entrepreneurial women who were several steps ahead of me and were MORE than willing to help me. And in turn, I offered them a free coaching session. Not only did they get something from me, but in the beginning, it was GREAT practice to try out my coaching skills!
  3. Plan for your success. Know exactly how many hours you want to work each week. Know your worth. Decide how much you want to make per year and figure out your hourly rate. Don't be afraid to set hours and set your hourly rate. You are worth it, and people want to work with someone who knows their worth. :)

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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