Interested in starting your own entrepreneurial journey in food & beverage but unsure what to expect? Then read up on our interview with Keri Elliott, Owner of Elliott and Murrey Coffee Roasters, located in Hillsboro, OR, USA.

What's your business, and who are your customers?

Elliott & Murrey Coffee Roasters is a local mom-owned coffee roasting company based in Oregon, where we source and roast coffee from around the world. We connect with local businesses, grocery stores, and the everyday coffee drinker.

Tell us about yourself

I've been a fan of coffee and stumbled across a podcast about how to roast coffee at home. I started roasting my coffee beans in a popcorn machine, and it became the best coffee I had ever had. Since then, I have gone into a rabbit hole of learning anything I could about the roasting process and had the " Ah-ha " moment of turning this into a business.

My passion for coffee and obsession with crafting the best batch of coffee I can provide motivate me as well as being an example for my son to show that anything is possible with motivation, hard work, and determination.

What's your biggest accomplishment as a business owner?

There are so many moments. It is hard to narrow down. Still being in business, having amazing customers, and meeting new people is the most significant accomplishment in my mind. Every day people learn about who we are, try our coffee, and come back to tell us how much they love it.

What's one of the hardest things that come with being a business owner?

Balancing life and work. Being a mom, wife, and business owner can have its challenges, but I make sure to maintain a delicate balance between the business and home. Riding this wave of the current economic state has presented some challenges with the rising cost of inflation. However, we have made it work and are proud to be around still.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Make sure you are financially stable; make sure your credit is in good shape because that can affect your chance of getting financing in the future.
  2. Learn your number, understand your cost of goods and margins, and track your expenses.
  3. Lastly, balance your time with your loved ones with your business; do not let the company consume you.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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