Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Katrina Murphy, Founder of Katrina Murphy Coaching, located in Peterborough, ON, Canada.

What's your business, and who are your customers?

I'm a Confidence Coach helping people to work through life challenges, navigate transitions and grow in difficult circumstances by cultivating their inner sense of 'knowing.' My mission is simply to inspire people to build something better for their lives. To live authentically and trust themselves implicitly while silencing the noise of comparison and expectation. And to create a calm confidence that follows them through all life's challenges.

I work singularly with people 1:1 (60-minute sessions), and my clients are self-reflective adults wanting to improve or heal an area of their life so they can live more fully and authentically. My clients range from business owners to upper-management professionals and live across multiple time zones. They are diverse across cultures, religions, nationalities, life stages, and value systems but share one single common goal: To embrace the freedom of living life authentically.

Tell us about yourself

In 2015, to everyone on the outside, my life was perfect on many levels. But for me, there was one glaring reality. I was lost. Backtracking several years to the 16-year-old who knew exactly who she wanted to be, I was a far departure from that little girl. I'd always been fascinated by the way the mind works - motivation, learning, and conditioning were part of my everyday lens of looking at the world. And when I went to university for a degree in Psychology, it was a natural progression of my life's trajectory. But my subsequent work within the health field was supposed to be a stepping stone - temporary at best. And somewhere along the way, with marriage and children and work, my passion - my identity - grew further distant.

I'd lost the 'who I was somewhere along the way. Stuck in comparison, expectations, and keeping everyone else happy, I was no longer a priority in my own life. I was seeking a way to reconnect with myself, trust myself again, and stop questioning every decision I made. That's when I started learning more about coaching. Real coaching. Transformational coaching. The kind of coaching that creates real and sustainable change on a very deeply personal level. While I worked with professional coaches in intensives and programs, I learned more about myself and this craft. During this process, I discovered a quiet, still peace within me that I could access freely, where I felt calm and confident. It's never gone away, and I've learned to trust this inner wisdom while navigating life's challenges.

This was fulfilling, and I knew that I wanted this for others - for my clients. In 2019 I successfully completed my training with the ICF-accredited Life Purpose Institute, and my Clarity - Connection - Confidence program was born. In my practice, I'm passionate about supporting people to find happiness. To reconnect to who they are on a fundamental level: To let go of who they 'should be and be exactly who they are. I draw from a tested tool kit of processes that quiet the mind resulting in clarity, resolve, and inspired action. My clients are self-reflective, resourceful, and responsible. I offer dedicated time, create a safe and sacred space, and offer expert guidance so that clients can turn life's problems into manageable situations. As a result, they know themselves on a much deeper level, are better able to communicate, cultivate healthy boundaries and learn to process their history so they can be more present. They develop clarity and connectedness to who they are so that they can calmly and confidently create change in their lives.

What's your biggest accomplishment as a business owner?

Staying grounded as I navigate the ups and downs of being a solopreneur. Developing the flexibility to pivot, change course, and embrace creativity during challenging times. Looking at challenges as opportunities for growth - either personally or professionally…and sometimes both.

What's one of the hardest things that come with being a business owner?

Letting go of the need for things to be perfect. It's better to be done than perfect. When I can let go of that, I spend less time worrying about how something is and more time getting creative with other ideas.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Create boundaries around your business - what you will and won't do and the time you spend there. When you do this, it allows for time for your self-care, which ultimately fuels you.
  2. Entrepreneurship can be isolating. Ensure that you're cultivating a network of like-minded mentors and peers.
  3. Mentoring can be invaluable not only to have the guidance of someone who's done this before you but also to uncover your blocks to success along the way.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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