Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Kathy Whorley, a licensed dietitian and nutrition consultant based in Asheville, NC, USA.

What's your business, and who are your customers?

I specialize in Nutrition Counseling for weight issues, diabetes, prediabetes, kidney problems, and more.

Tell us about yourself

I've cared for the elderly and worked for 25+ years in institutional food service. I attended college at 38 and became a dietitian at 42 years old to combine both passions.

What's your biggest accomplishment as a business owner?

My biggest accomplishment is witnessing my clients turn their nutritional health around where they feel better and look better.

What's one of the hardest things that come with being a business owner?

One of the hardest things or rather frustrations is dealing with health insurance companies, especially with overseas call centers and phone automation recordings.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Get out and meet people. Join community groups such as the Chamber of Commerce to get your company's name out there.
  2. Don't be discouraged in the first few years of you're spending more money than you're bringing in. It takes about five years to see profit.
  3. Keep trying new ideas to keep your line of products fresh. You want to offer something that your competition doesn't.

Is there anything else you'd like to share?

It's hard having your own business, but at the end of the day, it's so worth it. To have complete control of every aspect of my business gives me the independence that working for another doesn't.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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