Interested in starting your own entrepreneurial journey in marketing but unsure what to expect? Then read up on our interview with Kassidy Owen, Founder of Kassidy Lynne Social Media Management, located in Las Vegas, NV, USA.
What's your business, and who are your customers?
Kassidy Lynne Social Media Management specializes in complete social media management and content creation. Our tag line is, "We run your social media so that you can run your business." Our mission is to help business owners have the time and freedom to grow their businesses. We are passionate about taking social media off of business owners' hands so they can focus on the aspects of their business they are passionate about. Our customers are business owners, dreamers, and visionaries. They have big goals and need a team to achieve those goals. They are busy and are probably feeling overwhelmed at the end of the day trying to quickly create an Instagram post just because they feel like they "have to post." Social should be fun, not a chore! Let us help take the pressure off social media.
Tell us about yourself
I am Kassidy Owen, President & Founder of Kassidy Lynne Social. I found a love for social media when Instagram first started, sharing pictures and quickly seeing the potential in the platform. I started a personal blog about my brother's loss, using it as a creating outlet. I then found myself in a corporate job running social media accounts for a PR agency. While I enjoyed the work, I was not enjoying how the PR company treated me. I decided to leave and take a stab at freelancing social media management. It quickly turned into a business and full-time hours. I was so excited to finally be doing something I loved and working with clients who valued my role in their business. While my clients and love for my business tend to be the thing that motivates me, I am not always motivated. I rely on discipline to run a successful business. I am strategic in how I live my life to maintain my company. I always remind myself that in the world of a solopreneur, the business falls apart if you don't take care of yourself. Everything starts with you.
What's your biggest accomplishment as a business owner?
My biggest accomplishment as a business owner thus far would be making it through my first year of business. There were many times I could have quit and taken a corporate job. I always remind myself that I just need to get through today; tomorrow will take care of itself. One day at a time is how I manage the stress of being a solopreneur. The first year taught me that persistence makes a successful business owner because those who keep going will see the fruits of their labor.
What's one of the hardest things that come with being a business owner?
Owning a business can be lonely, especially if you are a solopreneur without a team. I've learned that community is crucial to my success. I plan my work weeks around coffee shop dates with friends who also own businesses. I travel to fill my creative side and work on the go. I try to build a life around my business that feeds creativity and community. I have group messages with other women business owners who can sympathize when I feel discouraged. They also put me back in my place, reminding me I have everything it takes to be a business owner. When feeling lonely in business, you have two choices: stay in that place or change the way you think by finding community. While I am a solopreneur, my business was not solely built by me alone; it was created with the foundation of the community of women that built me up.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Trust your intuition. Don't take a job because you need the money. Don't say yes to working with someone you don't align with. If your gut is telling you "no," listen.
- Find community. Find business owners a couple of years ahead of you and ask questions. Don't be afraid to ask for help! Also, find business owners who are just starting like you; it feels so good to talk to someone who's going through the first year of business like you are and can relate.
- Don't forget to celebrate & take care of yourself. Celebrate everything in your first year. Got your first client? Celebrate. Got your LLC? Celebrate. Hit a financial goal of $1500 a month? Celebrate. You deserve to be proud of yourself. Don't forget to take care of yourself; as I mentioned before- your business starts with you. If you start losing sleep and letting clients take advantage of you, that will eventually catch up. Draw boundaries, and prioritize sleep, nutrition, and exercise. Your business will only be as successful as you are healthy.
Is there anything else you'd like to share?
If you're interested in hiring out for social media management, give us a follow and fill out our intake form! We'd love to learn more about your business.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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