Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Jermaine Murray, Founder of JupiterHR, located in Toronto, ON, Canada.

What's your business, and who are your customers?

JupiterHR is a Career Coaching and DEI consultancy that helps Black people get more access to jobs in Tech.

Tell us about yourself

I started working on my business when I realized I had insights that could make it easier for Black people to get high-paying Tech jobs.

What's your biggest accomplishment as a business owner?

Since 2019 I've helped 324 Black people find new jobs in Tech.

What's one of the hardest things that come with being a business owner?

Balancing out and not getting too high off the victories or too low from the disappointments.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Establish your values and mission intention.
  2. Focus on delivering value.
  3. Build a reputation.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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