Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Bonnie Casella, Owner of Juniper Psychology, located in Calgary, AB, Canada.

What's your business, and who are your customers?

Juniper Psychology is a counseling service that works on day-to-day living and how our past affects our life. I work with Individuals and Couples attempting to create change in their lives or work through traumatic events that have occurred. My main areas of focus are interpersonal relationships and communication, anxiety, trauma, and ADHD.

Tell us about yourself

I have always had a heart for service and work to assist my clients in the capacity that I am able and that suits their needs. I have been trained as a Doula (birth coach) in an effort to be present and support women in labour and their partners. The experience of being present when a mother gives birth is truly awe-inspiring and humbling. This taught me that I want to be a support to individuals in other areas of their life as well.

I work to walk alongside clients and know that their experiences have shaped who they are and where they want to be. The client is the expert in their own life, so we work in collaboration to find what works best for them. My biggest motivation is being able to see positive change in clients and knowing how impactful that can be for them.

What's your biggest accomplishment as a business owner?

Being able to assist many different clients in their walk of life. Owning and operating my own business was a need for me so I could be present for my family, and this allows me to do that while also being able to be present and focused on my clients.

What's one of the hardest things that come with being a business owner?

I struggle with administrative tasks, and that is what I find most challenging in my line of work.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Start with an online program that you're comfortable with and know you'll use.
  2. Trust yourself and know that if your service is needed, you will flourish.
  3. Pay attention to boundaries for time and energy - the day has to end, and that doesn't mean that everything will get done every day. Be kind to yourself.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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