Interested in starting your own entrepreneurial journey in home décor but unsure what to expect? Then read up on our interview with Julie White, Owner of Julie White Interiors, Ltd., located in Upper Nyack, NY, USA.

What's your business, and who are your customers?

Luxury Residential Interior Designer. My clients are interested in having a home that reflects the essence of who they are. I create a vibe that encourages connected, soulful, sexy, ecstatic experiences - a livable luxury that promotes and fosters wellness and, most importantly, reminds you in your bones that wellbeing begins at home.

Tell us about yourself

I'm a mom of three amazing kids and two dogs, a wife & partner to the love of my life, and a beauty seeker. But I especially love bringing out the beauty of the people I'm working with in ways that are inspiring, nourishing, and deeply personal. I believe wellbeing begins at home, and there is no place more impactful and important than the environment that surrounds us each day.

What's your biggest accomplishment as a business owner?

Building and growing a successful boutique design firm for over 20 years and having the privilege of being invited into the most intimate places of all by my incredible clients- their homes.

What's one of the hardest things that come with being a business owner?

Managing all of the moving parts while staying true to your mission. Finding that perfect (or close to it) balance that allows you to enjoy the journey.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Stay true to your passion and personal ethos.
  2. Your team is a reflection of you. Choose wisely.
  3. Good communication internally (your team) and externally (your customers) is the key to almost everything.

Is there anything else you'd like to share?

The difference between having a well-designed home and an intimate home is that an intimate home reflects the essence of the people who live there.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.