Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Julian Reeve, Founder of Perfect Equilibrium LLC., located in Los Angeles, CA, USA.

What's your business, and who are your customers?

I help creative high achievers (Entrepreneurs, C-Suite, Solopreneurs, etc.) create a successful work/life balance and achieve greater success in healthier ways.

Tell us about yourself

I used to be the Music Director for the Broadway musical Hamilton. Three months into the job, I had a heart attack. I was 43 years old. Extensive work with a psychologist made me realize that my approach to success in the 30 years leading up to the attack needed urgent review. The complete lack of work/life balance (it used to be ALL about the work!), little attention to diet or exercise, and daily self-medication to try and silence the inner critic and/or numb the stress wasn't working. That realization began my research and fascination with how we can achieve success in healthier ways, with no compromise to the standards we hold. This provided the foundations for my coaching practice and inspired the TEDx Talk I gave on Perfectionism in 2019.

What's your biggest accomplishment as a business owner?

I co-founded a theatrical talent agency many years ago, which did very well, but I suppose my biggest accomplishment would be as a Music Director. Even if 'you' are the business, it still requires the same considerations as a small business, so working on Hamilton, having arrived in the USA 5 years earlier, knowing no one, was a proud moment.

What's one of the hardest things that come with being a business owner?

It has to be a work/life balance. It's so hard to get that right, as the business needs us all the time. We have to make conscious choices to prioritize our mental health and life outside our business; otherwise, our family life and/or health suffer, and our businesses fail.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Make sure your business represents your 'why.'
  2. Build systems that prioritize self-care from the very beginning - habits are much harder to create when you get super busy.
  3. Work with a mentor who can help you navigate 'you' as well as the business.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.