Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Jude Levy, Founder of Illuminate The Shadow, located in Virginia Beach, VA, USA.

What's your business, and who are your customers?

My business falls under the umbrella of self-love and soul healing through the many tools I offer as support. My clients are those looking for guidance to lead an authentic, fulfilling life.

Tell us about yourself

Born a mystic, always a mystic. Once I fell in love with the yoga practice, I knew it was my dharma to share the lessons I learned and spread positive energy throughout the collective. Knowing that I can successfully hold space and serve as a conduit for others to self-heal brings warmth to my heart and a smile to my face.

What's your biggest accomplishment as a business owner?

Patience and Confidence. Starting a spiritually-based business in a western patriarchal paradigm makes it a little difficult to break through barriers that have been put in place for as long as I can remember.

What's one of the hardest things that come with being a business owner?

There is only one person that can be held accountable for all aspects of a business...and that person is you. It's hard to carry all the responsibilities needed for a thriving business. It's not easy giving away tasks and trusting others to be at their optimal performance level at all times. Sometimes you can feel defeated and have to be strong enough to get back up.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Love what you do.
  2. Be social media savvy.
  3. Ask for support whenever you can.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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