Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Johnny Ray, owner and vocal coach of Gold Galore Diamond Center and Stellar Vocals, located in Hudson, FL, USA.
What's your business, and who are your customers?
I am the owner of Gold Galore Diamond Center and also a vocal coach. At Gold Galore, we create awesomely and one-of-a-kind jewelry items for people from all walks of life. At Stellar Vocals, I teach people from age 13-up and teach them the fundamentals of singing.
Tell us about yourself
I grew up in the jewelry business since age three and had been running around at Gold Galore. While I certainly love that business, another passion of mine has always been singing. I took it very seriously and got very good at it, so good that people started asking me to teach them. At first, I told them I wasn't a teacher, but after being repeatedly asked, I finally gave in and had great results. I take teaching just as seriously as I take singing, and my students get amazing results!
What's your biggest accomplishment as a business owner?
My biggest accomplishment would be playing Bloodstock UK in 2019 and also watching my students grow tremendously. In jewelry, it would be the creation of my own amazing gold items and people loving them and buying them.
What's one of the hardest things that come with being a business owner?
Honestly, the learning process is the hard part. Another hard part is once you find a flow state, stay in it. I have learned these things and am past the hardest days.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
Seek out someone who has made it, and ask them to mentor you. Remember not to get locked into working in your business; spend time working ON your business. Grow it with marketing, advertising, networking groups, and hard work. Third, I would say spend your advertising dollars on seeking out customers that are loyal; that means don't spend money advertising coupons because they attract the lowest common denominator customers who don't care about you or your business and will go anywhere to save a dollar. Seek out the customer you WANT, ALWAYS.
Is there anything else you'd like to share?
When it feels like it's time to give up, that's when the most growth potential is there. Never quit. That's when you lose.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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