Interested in starting your own entrepreneurial journey in personal and business development but unsure what to expect? Then read up on our interview with John Kennedy, Founder of BoomerWrangle, located in Centreville, VA, USA.

What's your business, and who are your customers?

BoomerWrangle is a digital solution and strategic planning agency that offers simple soup-to-nuts answers to small businesses' biggest challenges. From creating strategic planning, maximizing the engagement of the team to execute the plan, customizing intranet platforms to report traction of the plan, to executive coaching to keep the momentum going, BoomerWrangle, LLC combines direction and data to accelerate growth within your small business.

Tell us about yourself

My background was built in the hospitality and tourism industry as a sales executive, and I have always been committed to giving the necessary tools to our talent to be successful. Whether it was coaching and communication to training and technology, giving your team a fighting chance to win each day was vital to our success as a company. That success grew into going out on my own 25 years ago and delivering the very same approach to businesses throughout the world.

What gets me out of bed each day these days is that my wife and I have now partnered in the business. She is an amazing and brilliant data solutions guru and coupled with my soft skills work and client base, we bring maximum value to our clients every day! I could not ask for a better work and life partner.

What's your biggest accomplishment as a business owner?

Souny and I are most proud of the innovative intranet solution we have created for small to medium-sized businesses. It houses all of the documents & data needed to take an organization to the next level of operational excellence and optimum efficiency. We have created these "share spaces" within multiple industries, and the feedback from our clients is nothing shy of amazing.

We have given them the tools and techniques, both digitally and personally, to deliver a higher level of team engagement and customer experience than any of their competitors.

What's one of the hardest things that come with being a business owner?

The hardest thing is when to turn it off. We have a motto--"Make it Better!" and our drives to the beach or to our clients are often times filled with discussions and strategies to do exactly that. We love the time with coffee and convo and can work harder at making sure we take time to grow ourselves just as much as we grow our clients.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Have a deep and unwavering belief in what you are doing. Focus is key, and it's tough to focus on something you are not passionate about or believe in.
  2. Ensure you are serving your client's needs first. Think of the value you bring to their business. Will it help them scale, grow, heal the hurt or help their clients? We use empathy as a decision-maker to "Make it Better!" Will it help our clients...if so, proceed. If not, revisit and sharpen or cut bait and move on. Knowing when to say "no" is oftentimes more valuable than knowing when to say "yes!"
  3. Plant your seeds now for the future of your future business. My work in a wide range of industries over the last two decades affords us to now make a call or reach out to someone and know that the call will be answered. We worked very hard to create a reputation of professionalism, responsiveness, and respect in order to now bring amazing solutions to our long-standing customers. Every Call Matters. Every Promise Matters. Every Client Matters!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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