Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Joe Piscatella, CEO of Institute for Fitness and Health, located in Gig Harbor, WA, USA.

What's your business, and who are your customers?

I write books and provide seminars on how to live a healthy lifestyle. My customers are anyone interested in good health.

Tell us about yourself

I had bypass surgery in 1977 at age 32, and the prognosis was not good. I decided to commit to a healthy lifestyle, and it worked. I am now 45 years post-bypass.

What's your biggest accomplishment as a business owner?

Writing 18 books and speaking to more than 2 million people.

What's one of the hardest things that come with being a business owner?

Government regulations that cause a loss of time and productivity.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Have enough cash.
  2. Know your market.
  3. Surround yourself with great people.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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