Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Jody DeVere, CEO of, Inc., located in Camarillo, CA, USA.

What's your business, and who are your customers?

Ask Patty has a legacy of providing automotive business owners, managers, and employees the tools to create and sustain an equitable and inclusive work environment to compete in a growing diverse market business leaders must ensure their employees are ready to meet workplace challenges and thrive. Let us UpShift your business today.

Tell us about yourself, Inc, a website, blog, and marketing to women agency providing automotive education to women consumers, as well as training, ongoing marketing support and education, and certifications to car dealers, independent service locations, tire dealers, collision centers, and other automotive retailers. As a social media marketing to women expert, journalist, car care expert, and safety spokesperson, it has been a primary goal to promote, mentor, and support careers for women in the automotive industry. I have more than twenty-five years of achievement as a successful entrepreneur focused on sales and marketing leadership to assist me in this quest. Also, a champion for women in the automotive industry, and my company serves as the first point of contact for many women who are seeking the very best in car sales and service across the United States and Canada.

I speak at events nationwide quite often and have a proven history as an educator for conferences held by American Car Care Centers, DSP20 Groups, Mercedes Benz Corporate, the National Automobile Dealer Association (, National Independent Automobile Dealer Association (, JD Power Automotive Internet Roundtable, GYNYDA, NAWBO, Marketing to Women Conference (, Car Care Council Women’s Board,, and the Northwood Auto Show and the Association of Automotive Internet Sales Professionals. I continue to do speaking engagements on the automotive industry, social media, marketing to women, and everything in between.

What's your biggest accomplishment as a business owner?

16 years in business and still going strong!

What's one of the hardest things that come with being a business owner?

Hard to take time off!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Don’t overthink it, just get started and do it!
  2. Dream big, see, and focus on your desired vision and outcome.
  3. Problems are just challenges to solve; you are smart you can figure this out!

Is there anything else you'd like to share?

Hire people based on how they will fit into your culture, not just based on skills or expertise.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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