Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Joanna Joy, a Vibrational Therapist based in San Pedro la Laguna, Lake Atitlan, Guatemala.

What's your business, and who are your customers?

I am a Vibrational Therapist specializing in Shamanic Healing, Reiki, and Crystal Healing. I am both a practitioner and a teacher of these healing arts and have been on this path for over 20 years now. My clients are people who are committed to their own healing journeys and soul-work of self-realization and actualization. I work with anyone who wants to dive deeply into their own healing work, but over the years, I have worked with many women who have experienced violence and sexual violence - to clear trauma and re-claim personal power, as this was a part of my story too.

I work with people on a one-to-one basis, either face-to-face or online. I also run workshops and training courses to teach people self-healing practices and techniques. These are also in person as well as online.

Tell us about yourself

I originally stepped onto the path of the Healer to heal myself from Post Traumatic Stress Disorder (PTSD) after being trafficked as a teenager. My intense experiences of violence, sexual violence, and attempted murder showed me the depths of human shadow experiences, especially the shadows experienced by the Feminine. I have spent years learning energy healing practices that helped me heal myself, putting the pieces of my shattered self back together and restoring my personal power. After years of working with vibrational healing techniques, I began to realize how powerful they were, not only for healing but for raising our personal and collective vibrations, expanding consciousness, and inspiring and fueling us to actualize ourselves within the potential of our greatest possibilities.

I believe we are in a time of great transformation on Earth, and many of us have come to midwife in a New Earth by doing our own healing work, clearing the dark patterns and pain from our Karmic and Ancestral lines, and envisioning and creating a new paradigm for humanity to evolve and mature into. We are collectively birthing a new reality. My work is all about guiding people on their Soul's Journey to make that personal and collective paradigm shift.

What's your biggest accomplishment as a business owner?

The thing that brings me the most satisfaction in my work is regularly receiving messages of gratitude from clients and students who have had life-changing transformations through the work that we have done together.

What's one of the hardest things that come with being a business owner?

In being a business owner, one of the biggest challenges for me is having to learn so many different skills that are essential business skills rather than the skills of my chosen profession. However, part of the lesson I have learned here is that I can outsource and delegate aspects of my business that are not in my own zone of genius!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Let your passion drive you to create the business of your dreams.
  2. Be prepared to allow that dream business to evolve and grow as you evolve and grow.
  3. Be open to serving a higher purpose than just making money because this gives meaning and purpose to your vision and passion.

Is there anything else you'd like to share?

We are being invited, during these times of great transformation, to dig deeply into our own Soul's purpose, to create a life that is in alignment with our own passion and purpose, that also serves the collective good. Creating your own business allows you to explore these possibilities while constantly challenging you to grow and evolve within yourself.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.