Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Jim Shulman, Owner of Elsinore Business Associates, located in Wynnewood, PA, USA.

What's your business, and who are your customers?

Coaching established, successful entrepreneurs who have an employee(s), invest in themselves, and have one major problem where they already know the answer. In particular, I work with financial advisors and attorneys who fit this definition.

Tell us about yourself

I've been running my own business since 1996, with an emphasis on business consulting/coaching since 2000. I began my current business out of frustration--seeing people falsely believe that marketing, particularly marketing tools such as video, websites, etc., were the panacea to their business problems. My switch to consulting/consulting began with financial advisors who had to run and build a practice, then expanded to attorneys and CPA firms, and now encompasses a wide array of organizations.

What's your biggest accomplishment as a business owner?

Helping several organizations stave off possible bankruptcy and create higher profits (and happier, more confident owners) than ever before.

What's one of the hardest things that come with being a business owner?

Loneliness and isolation. The cliche "it's lonely at the top" is 100% true--fighting isolation through working with coaches and spending time with peers is essential for a healthy business owner, mainly for perspective and camaraderie.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Only start if you're completely driven to do something with intense and consistent effort. From there, you'll learn to run and grow the enterprise.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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