Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Jennifer Shaw, Founder of Soul Meets Body, located in Mequon, WI, USA.

What's your business, and who are your customers?

I am a Medium, Spiritual Healer, Akashic Record Reader, and Reiki Practitioner. I connect the living with loved ones who have passed for healing. I connect at a Soul level with clients to discover their God-given gifts, where they are on their Spiritual path, and negative Karmic patterns in this lifetime and/or past lifetimes. Together we clear energetic blocks and create an understanding of how to move forward from a place of clarity, awareness, and compassion. I help my clients - men and women truly know themselves, how they are designed to create the balanced life they want and how to get there.

Tell us about yourself

I felt an undeniable pull to "feed" people's Souls ...along with cooking for them. After having a catering business for over 20 years, I knew I needed to listen to the nudges and pay attention to the signs coming to me. I was in a terrible accident that prevented me from cooking for 9 months. I began my journey of Mediumship, Reiki, and reading the Akashic Records. I am truly motivated by clients I love and their desire to create impactful change in their lives. Being witness to their transformation moves me every day.

What's your biggest accomplishment as a business owner?

Clients who find me from all over the world have little to no social platform. The majority of my business is word of mouth. It is the deep connection I have with my clients that have grown my business. It is also the absolute joy I receive from my work through healing others.

What's one of the hardest things that come with being a business owner?

Balance. The work I do requires a lot of energy. I hold a sacred space for others. I have learned to make time for myself, my family, and two cats, to be completely present for those I work with, and to give them the best of me.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Love what you do. Let it bring you joy! That love and joy is infectious to your clients!
  2. Surrender and allow what your business wants to become to come to you. If it energetically "feels" like a ton of work, it probably will be. This is different from the standard business plan. When I truly asked, what the Soul of business wanted to be, I discovered having a pop-up Airstream food truck wasn't it, even though I had thought it was. When I asked myself energetically how that felt, it was...exhausting. When I asked about Reading to heal people's Karma energetically, it felt like... a loving gift. That's when I knew it was right. Be in the flow!
  3. Don't be afraid to put yourself out there and make mistakes! Mistakes are the building blocks of creating!

Is there anything else you'd like to share?

I love my work! I am honored to get to do this every day. Healing, loving others and helping people remember who they truly are to create the life they want is amazing stuff. I wake up every morning, smile, and feel grateful for what I get to do. I will always feel a sense of wonderment and magic because of it.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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