Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Jennifer Myers, Owner of Nutritional Wellness Coaching, located in Middletown, OH, USA.
What's your business, and who are your customers?
I'm a Functional Nutritional Therapy Practitioner and muscle tester, and I work with clients who are struggling with weight issues, fatigue, and autoimmune issues. We work together on hydration, nutrition, exercise, lifestyle modifications, and nutritional supplementation to balance out bodily systems to improve their health issues. I also use muscle testing to check the Autonomic Nervous System of the body to see which areas of the body are under stress, what the body's priority organ system is, and which supplements work best so I can start my client on a personalized path to wellness.
Tell us about yourself
My journey into health and fitness has been a long and varied one that began with an AFAA personal trainers certification. After a couple of years of training clients, I realized that the NASM CPT was accepted at more places and took that certification as well. As I was working with clients, I realized that often the client would gladly do the workouts and stretches that I recommended but wouldn't see the results that they wanted. And I realized it was because they had other issues at play that were hindering their progress. At this point, I began searching for ways to help my clients in other health and wellness areas of their lives so that they would see the progress that they were looking for on the exercise side. And I came across the Nutritional Therapy Association.
I took a nine-month Functional Nutritional Therapy Practitioner (FNTP) course through them that took a deep dive into the five foundations of health: digestion, blood sugar regulation, hydration, fatty acid balance, and mineral balance. Through this education, it all started to come together. This was the additional information I needed to better help my clients. I now had the knowledge to recommend dietary and lifestyle modifications as well as whole food nutritional supplements to my clients. I immediately added my FNTP services to my practice and saw a marked improvement in results.
The icing on the cake, so to speak, was when I trained in muscle testing shortly after getting my FNTP. This is a non-invasive technique that uses the Autonomic Nervous System to determine any underlying causes of ill health. When these are corrected, the body can repair itself to return to optimal health. Muscle testing helps me narrow down the specific supplements and/or foods that will help organ systems under stress. I can then create an individualized supplement program to help my clients get well.
Now I work mostly with clients on the health and wellness side of the spectrum and don't do much personal training anymore. I find more joy in this side of the business because the results are almost immediate, and it is so gratifying to watch people's lives change because they feel better!
What's your biggest accomplishment as a business owner?
My biggest accomplishment as a business owner is learning to be patient. Building a business in such a specific niche is hard and takes time. I had to learn to be patient and continue to sow the seeds of growth even when I wasn't seeing any yet.
What's one of the hardest things that come with being a business owner?
One of the hardest things about what I do is being able to harness the million and one thoughts that immediately come to mind with a new client into only a few actionable items at a time. I often see a number of things that would radically improve their situation, but too much change can overwhelm and discourage people. Go low and slow.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Be patient. It takes time.
- Continue to learn and grow. Always. You can never know too much about any of the aspects of your business, whether it's the work side or the accounting side.
- Place the desire to serve people above the desire to make money. You will end up serving them well, which will grow your business and make you more money!
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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