Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Jennifer Dawn, Founder of Jennifer Dawn Coaching, located in Red Hook, NY, USA.

What's your business, and who are your customers?

I am a business coach who also owns a marketing agency that serves our clients. Our customers are business owners who want to get to their first seven figures in revenue. We serve both service providers and eCommerce businesses.

Tell us about yourself

I love my business and the work I do each day. I grew up spending summers with my grandparents, who were also small business owners. I loved the idea of seeing how they worked from the home to provide for the family but were also present and available to us grandkids.

What motivates me is to help business owners get results in their businesses and life. When they come to us struggling, and we help them conquer their challenges, it's the greatest gift there is.

What's your biggest accomplishment as a business owner?

Being the "real" deal. I am always hearing people tell me how impressed they are by how far we go for our clients to serve them. We show up, we help, we do what we say we can do, and to me, that's our biggest accomplishment.

What's one of the hardest things that come with being a business owner?

Work-life balance for me is a constant. While the business is always growing, I'm also always wanting to take more trips or ride my horse more. Keeping that balance can be a challenge.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Get help. Look into coaching and interview several coaches to find the right one. It will shorten your curve and save you tons of money in the long run.
  2. Do the work. You can talk strategy all day long, but if you don't take action, it won't matter.
  3. Hire slow. Fire fast. Always surround yourself with people who can do the job better than you.

Is there anything else you'd like to share?

If you are going to be a business owner, you are at some point going to get beat up. Don't wallow. Learn what you can and re-focus your energy on moving forward.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.