Interested in starting your own entrepreneurial journey in jewelry but unsure what to expect? Then read up on our interview with Jennifer Choi, Owner of Jennifer Choi Jewelry, located in Fort Lee, NJ, USA.

What's your business, and who are your customers?

Jennifer Choi Jewelry is handcrafted invisible gemstone jewelry. People who love different and minimal style jewelry. It can get any unique than Jennifer Choi Jewelry. It is really magical.😊

Tell us about yourself

Honestly, life and desperation to find myself. I had to work really hard to bring out my hidden creative spirit.

What's your biggest accomplishment as a business owner?

My biggest accomplishment is that I found the element that makes me so happy. I have a smile on my face every day, every time I think about the jewelry that I create. My goal is not to make a lot of money. It is to build a beautiful and loyal relationship with my customers.

What's one of the hardest things that comes with being a business owner?

Making sure my customers are happy.πŸ˜‚

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Never give up on your visions. Don’t wait. Just do it. Whatever the outcome is. At least you did it and knew how it turned out... good or bad! There is always a way either way.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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