Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Jen Aly, Owner of Jen Aly Coaching, located in Asheville, NC, USA.

What's your business, and who are your customers?

I'm a dedicated business & prosperity coach. I support creative and holistic entrepreneurs to create thriving businesses. I teach prosperity mindset, marketing, sales, and financial tools in ways that are soul-aligned, practical, intuitive, and fun.

My clients are artists, writers, makers, astrologers, coaches, healers, therapists, and so much more.

My clients fall into one of two phases of business. They are either in the beginning stages of creating and growing a business, or they have hit a growth plateau(which often includes burnout) and want to optimize their business with more leverage and freedom.

Tell us about yourself

In my first business in 2004, I barely looked at my finances & resisted marketing and sales. I did bookkeeping for the previous year right before tax time. This avoidance ultimately led to significant debt and bankruptcy. I had to face the facts and get a job, and my credit was impacted negatively for a decade.

Since then, I have painstakingly rebuilt my relationship with money and have created thriving businesses from a very different approach than before. Now, instead of freaking out about numbers, I dive in and use them to my benefit.

I transformed my resistance to finances by harnessing the power of healing, creativity, and visioning....and some mad new skills. With some major mindset shifts, I was able to embrace business, sales, and marketing to make more money.

Now I have created multiple creative and service-based businesses with zero debt, and I increased my income by 350% in 3 years. Miraculously, I now use spreadsheets as a part of my planning and manifesting process for my business! And the best thing is, now I focus on growing my business and living life instead of worrying about money.

In the process of healing my relationship with money, I had to let go of identifying as someone who didn't know how to deal with money or was always broke. I had to move beyond the idea that I was not good at money and business because I didn't like math, and I am an artist and healer.

It's my passion and delight to share what I've learned, amazing coach clients, and teach programs to support creative and holistic entrepreneurs to thrive.

What's your biggest accomplishment as a business owner?

My biggest accomplishment is persistence and a positive impact on my clients' lives.

My TEDx talk, "Harness Creativity as your Greatest Business Asset," was among the 10% of TEDx talks chosen for

What's one of the hardest things that come with being a business owner?

Balancing planning with flexibility & being consistent in all ways.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Get a mentor.
  2. Step into a growth mindset daily.
  3. Growing a business takes time.

Is there anything else you'd like to share?

Join my Facebook group, Prosperity Mindset for Creative & Holistic Entrepreneurs. [linkto:]

My Money Mastery Intensive Program is my most popular course. If you want to evolve your relationship with money in all ways, check it out. [linkto:]

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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