Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Jessica Bellofatto, Founder of JBYOGA, located in East Hampton, NY, USA.

What's your business, and who are your customers?

My business is JBYoga, a global Yoga and Wellness business offering services and products such as Yoga classes/private lessons/retreats and trainings, Stand Up Paddleboard lessons, tours, full moon paddles, and Kangen water- an epic conscious product that everyone wants, needs, and loves that also allows for a very abundant affiliate marketing relationship for interested people. My customers, clients, and students are generally women between the ages of 30 and 50 who value health and wellness and are seeking solutions to vibrant health and happiness.

Tell us about yourself

I am a 49 yr old momma of three beautiful beings ranging in age from 8-21. As a Yoga teacher for 30 years, I became interested in holistic health many years ago and have been exploring it ever since. Growing up near the Atlantic ocean, my love for water runs deep. I am an avid surfer, a stand-up paddleboard instructor, and most recently discovered the missing piece to my health puzzle and journey with electrolyzed reduced water- hydrogen-rich, antioxidant, living, structured water.

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner was starting from ground zero after ten years of Yoga studio ownership on eastern Long Island, essentially starting from scratch to re-open a new yoga studio in a neighboring town and have it be successful. "If you build it, they will come" would not leave my head the entire night before my opening day. Most recently, in my affiliate marketing business, reaching the first big rank in this business, being celebrated by a community over 7000 strong, receiving a fat bonus check in the mail, and knowing that I am well on my way to financial freedom has been a huge accomplishment.

What's one of the hardest things that come with being a business owner?

I think one of the hardest things is letting go of control, as well as being your own boss and telling yourself that it's time to stop working!! I love my work, so I often have to be forced to shut it down for the day, take a day off, etc.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Love what you do so that it feels like a hobby and joy and not a job!
  2. Set a schedule and stick to it. Be consistent, show up, stay true to your word, and schedule the work time as well as the 'down' time!
  3. Learn the skillset, but even more importantly, work on your MINDSET. Recognize that success is 80% INNER WORK and 20% OUTER WORK.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.