Interested in starting your own entrepreneurial journey in financial services but unsure what to expect? Then read up on our interview with Jason Madsen, Owner of Madsen Financial Coaching, located in Brea, CA, USA.

What's your business, and who are your customers?

My business is Financial Coaching/Consulting. My clients are those who are searching for answers on their personal finance journey. My clients typically struggle with budgeting, have big goals and dreams but are not sure how to get there, and are looking for someone to be their guide. They also come in all ranges: paying off debt, building emergency funds, wanting to retire with dignity, having investment questions, etc.

Tell us about yourself

I am a Christ follower, a husband, and a father of two boys. I have always been goal-oriented, and owning my own business was always a destination to freedom. I once heard about someone who had $60,000 in student loans (early 2000's) and told myself, "that will never be me." I was always caught in the cycle of borrowing money just to pay it back to borrow more money to pay it back because I couldn't truly afford what I wanted. I was taught from an early age to buy new and make payments with the intent to pay them off early. I want to coach others that it doesn't have to be that way - there are other options. Every time I hear, "Oh, everyone could use a money coach," I think, "Great! Who do you know that could benefit from a conversation with me?" I am motivated by waking up each day, knowing that people are hurting and need help. If I don't call them, someone else will, and I love listening to other people's stories. The reason I enjoy it is because I know they won't stay stuck with a little hope and some guidance.

What's your biggest accomplishment as a business owner?

Getting verified by Google (HAHA)! Seriously though, I see all these celebrities with Instagram followers in the hundreds of thousands or even up to the millions with the blue check mark next to their names. I always thought maybe once I have a checkmark next to my name, I will make it big. So far, people are finding me on Google and other avenues, and I am honored and humbled by the conversations.

What's one of the hardest things that come with being a business owner?

The hardest thing that comes with being a business owner is knowing when to shut it down (for the day/night). I always am finding ways to work ON or IN the business. However, everyone needs a recharge and refresh. For me, I think about the future when I do take this full-time and how that will impact my schedule with my children. I want to be present in the moments that won't last forever. Clients will always be around, but my children will only stay young for a short time. By protecting my family time now, I am ensuring their future success in growing as citizens who will impact the community and glorify God in the process.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Make sure you get comfortable being uncomfortable. In order to make bold moves in business, you have to get out of your comfort zone.
  2. Do not listen to the naysayers. Block out any negativity that comes your way when it comes to how you run your business. If it is constructive criticism on how you can get better, great. Use that to help you scale. Otherwise, tune it out.
  3. Have a plan. For me, I have a plan for the next two years to eventually make this a full-time career. Make sure you have reserves in the bank in case you don't bring consistent income every month. You don't want to be a statistic about all the failing small businesses because they didn't think out a plan.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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