Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Janet Stovall, Founder of Pragmatic Diversity, located in Tucker, GA, USA.

What's your business, and who are your customers?

Pragmatic Diversity is a diversity, equity, and inclusion (DEI) consultancy. Pragmatic Diversity helps organizations unlock the value of diversity through accountable inclusion and systemic equity. Through direct consultation with leaders, teams, and individuals, as well as keynote speeches and workshops, Janet and Pragmatic Diversity help businesses get real about DEI and dismantling systemic inequity.

Tell us about yourself

I'm a firm believer in action over aspiration, intent over impact, and objectivity over subjectivity in DEI. I also believe business -- more than any other entity -- is uniquely positioned to dismantle systemic inequity. Working with organizations and leaders that truly value diversity as an asset motivates me to continue this work.

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner is knowing that my diversity presentations have touched, inspired, and motivated millions of people to get serious about DEI.

What's one of the hardest things that come with being a business owner?

Running the business over doing the work.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Make sure it's something you're really good at or love so much that you're willing to be.
  2. Build your business while working for someone else -- even if it means long days, late nights, and no weekends.
  3. Have a business plan of some sort, even if you never show it to anyone else, even if it's only your personal goals.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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